William Cloud

William A. Cloud


What I do

Social work is an immensely rewarding profession, constantly evolving to respond to a rapidly changing and increasingly diverse society. As with other helping professions, we are constantly challenged with how to best help our clients in a way that honors who they are, allows them to maintain their dignity when seeking our assistance, and promotes their self-determination and independence. However, what sets social work apart from many other helping professions is our commitment to social justice and equality. That's our bedrock.


addictions and substance use, community organizing and community development, housing and homelessness, public policy, recovery capital

Professional Biography

Professor William Cloud is co-founder of the Bridge Project, an educational outreach program targeted at children and families of Denver's public housing communities. He has also conducted research on various public housing initiatives, including the Department of Housing and Urban Development's HOPE VI Neighborhood Revitalization Projects. Cloud's other area of research includes "natural recovery" from substance use disorders. He has coauthored numerous books and journal articles on the subject that have been aimed at assisting those who suffer from substance use disorders, treatment providers, and policy makers.

Cloud's work has led to the introduction of the concept of "recovery capital" into the substance abuse literature, a theoretical construct that has gained currency in explaining the differential abilities of some to overcome substance use disorders with or without the aid of formal treatment.

Recovery capital has become a topic of numerous scholarly papers, dissertations, and professional conferences. In an effort to measure the concept, several scholars have also developed recovery capital scales. There is also a certification process for practitioners who would like to become certified in recovery capital-oriented treatment.

Professional Affiliations

  • Council on Social Work Education (CSWE)
  • National Association of Social Workers (NASW)


Natural Recovery from Substance Use Disorders, The Role of Recovery Capital in Resolving Substance Use Disorders, Evaluation of HUD's HOPE IV Initiatives, Evaluation of Social Service Programs in Public Housing Settings


Cloud, W. A. (2014). Mariposa: Innovations in sustainable Neighborhood Development. Fourteenth Annual International Conference on the Social Sciences. Honolulu: University of Louisville.